Privacy policy
Last updated October 4, 2026. Palette Town is free, has no accounts, and doesn't sell data. Here's exactly what's collected and why.
What stays in your browser
Everything that makes the generator "yours" lives in your browser's local storage, not on any account:
- Your theme choice (light or dark)
- Display preferences, like whether swatches show RGB or HSL
- Whether you've seen the onboarding tour
- A random usage session id, separate from your library key (see Usage analytics below)
- A random library key — not tied to your name or email — used to sync your saved palettes across the sites and devices where you paste it in
Uninstalling or clearing site data removes all of it. Nothing here is a cookie; Palette Town doesn't set any.
What reaches our server
Saving a palette to your library sends its name and colors to our database, tagged with your anonymous library key so we can hand it back to you later. It isn't linked to your identity — anyone who has that key can read that library, which is why it isn't sent anywhere except when you explicitly export or transfer it. Palettes left unclaimed (no library key at all) are deleted after 90 days.
Image color extraction never touches our server — the image is decoded and analyzed entirely in your browser tab and is never uploaded anywhere.
Usage analytics
On the generator, we record which features get used (generate, lock, adjust, export, save, share and similar actions) so we can tell whether people actually use a feature before we invest more in it. Each event is stored with:
- A random session id kept in your browser's local storage. It is separate from your library key on purpose, so a record of which buttons you pressed can't be connected to which palettes you saved
- The page it happened on, the time, and a short detail where it matters (for example which export format)
- Your network (IP) address, and whether the request looked like a crawler or automated traffic
Usage events are kept for 30 days and then deleted. Like everything else here, they're never sold or shared.
What our server records about each visit
Palette Town runs behind a gateway that sits in front of all our sites. For every request it keeps:
- The time, the site's hostname, the page asked for (with anything in the address that looks like a password or token hidden), how the site answered, how long it took, and how big the answer was
- Your network (IP) address and the country Cloudflare places it in
- Your browser's description of itself (its user agent) and the page that linked you here (the referrer)
These records are kept in full for 30 days. After that only daily totals remain: visits, page views, top pages, referrers and countries. They're used only to run and protect the site, like spotting attacks and blocking the addresses they come from. They're never sold, never shared, and never used to rank or profile visitors. They aren't linked to your library key.
Third parties
The site is served through Cloudflare (network/CDN) and loads typeface files from Google Fonts. Both can see a request's IP address as a normal consequence of serving that request, under their own privacy policies. Palette Town doesn't run any advertising or tracking-pixel scripts, and the free tier has never required payment, so no payment processor is involved. If you use the embeddable swatch strip on another site, that page's own privacy policy governs what it collects — Palette Town only serves the strip itself.
Contact
Questions, or want your library data deleted? Email [email protected] with your library key and we'll remove it. If this policy changes, the "last updated" date above will move.